British Future have produced a thoughtful report aimed primarily at leaders and communications professionals in arts, culture and heritage sectors. It considers whether we are doing enough to really understand the breadth of audiences in this space, the effective means of understanding and communicating to different audiences as well as techniques for getting the most out of media opportunities and connecting with the wider public narrative.
The message is one of confidence; there is a huge (and to some extent, untapped) enthusiasm for connecting with stories of identity and belonging across many age groups, communities and places. Stepping into this debate – prepared and positive – will not only enable the growth of this wider connection but help resist the minority of voices that insist we are more divided than united, and play a key role in strengthening our hopeful national narrative.
[1] The report describes inclusive histories as the legacies of colonialism and transatlantic slavery, and the histories of minority groups previously hidden or not told.