New strategy

Our new strategy will launch on 22 June 2015. Full details of our strategic priorities, our funds and how to apply for funding will be published on our website from that date.

We will be working through the rest of 2015 to promote our funds and strategic priorities as widely as possible. We will be renewing conversations with many organisations and individuals that we have worked with before, but we are also looking forward to forming many new relationships – both as a funder, partner or collaborator – across a range of sectors.

Part of this process involves us reaching out and meeting people across the country who we may be able to work with. We will also be opening our doors more frequently to anyone interested in learning more about the support we can provide.

The process that led us to our new strategy began in 2013 with a set of conversations, internal and external, and an open invitation for people to tell us what they thought we should do. The ‘PHF should…’ campaign brought in a range of perspectives, new ideas and insights, and fuelled our conversations about what the new strategy might look like and how we could operate more effectively in future.

We published details of our findings from ‘PHF should…’ in our last Yearbook and on our website, but during 2014/15 we also commissioned an independent evaluation of the project. We have published online a report by Paul Strauss, who conducted a text analysis of all the responses through the exercise. We think there is much to learn from our experience, which provided us with a useful opportunity to explore issues of openness and transparency in grantmaking. This is a theme picked up this year through our adoption of the 360-degree giving standard for reporting on our funding, and in the development of our new website.