Case Study
  • Categories: Nurturing ideas and people

Jimmy Akingbola and Fraser Ayres

l-R Fraser Ayres, Jimmy Akingbola and Minnie Ayres (Image: Maruska Mason)

A multi-year grant of up to £250,000 (London)

TriForce Promotions started ten years ago as the vision of two actors: Jimmy Akingbola and Fraser Ayres. Establishing a successful career in the creative industries is tough, and Fraser and Jimmy were keen to create a supportive network that enabled creatives such as actors, writers and film-makers to connect and make things happen, no matter their background or ease of access to decision makers and talent spotters. Financed by their own acting and writing careers, with no funding support of any kind to date, TriForce has become a large, growing and accessible network. It produces a number of platforms for new talent – such as MonologueSlam UK or the TriForce Short Film Festival – plus training and artist development opportunities with industry based outcomes.

The Breakthrough Fund’s support will allow the two founders and their Company Director Minnie Crowe to pay themselves for the first time while they run the company, and to grow its work in order to establish a self-sustaining future beyond Breakthrough fund support.

Maia Watkins – MonologueSlam 3 Minute Round Winner 2014 (Image: Jose Farinha)