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  • 3 Nov 2017

Top tips: Creating your Ideas and Pioneers video application

The Ideas and Pioneers Fund was set up to support individuals with unusual or radical ideas at the earliest stage of development: to enable scoping, exploration and development work prior to launching and testing a new approach or venture. The Fund supports individuals, partnerships and small organisations with grants of up to £15,000.

As part of the application process, we ask for a short, two-minute video from applicants, so that we can get an idea of your vision.

Here are our top tips for creating your video.

  • Start with an opening statement that grabs attention and explains who you are and what is special about you and your idea (don’t forget to include your name and the name of your idea!)
  • Then briefly summarise the issue that you want to address
  • What is your idea and why is it innovative, unusual and/or radical?
  • What do you need to do to develop your idea?
  • How will you test whether your idea is feasible?
  • Why are you the right person or people to make it happen?
  • End with a closing summary sentence

You should also remember the following style tips.

  • Videos must be a maximum of two minutes long.
  • Please use one camera (e.g. a phone or laptop) to film your face and shoulders speaking to the camera, in the style of a webcam or Skype conversation.
  • The majority of the video should be the lead applicant speaking to the camera. For these sections, it is best to film indoors to avoid background noise.
  • If your application comes from a team or organisation, the video should nonetheless mainly feature the lead contact (e.g. for at least one minute). Other team members can appear or speak if it will make the video more informative, but make sure that you explain who everybody is.
  • You may choose to show some of your work if it is relevant to the idea you are presenting to us, or an example of your idea, if this will make the video more informative. Focus on what will make your pitch stronger and convincing.


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