On 8 May we announced £2.5m of awards to be shared amongst five performing arts venues across the UK.
Theatres and concert halls in Truro, Cardiff, Glasgow, Leeds and Liverpool will each be given £500,000 over five years to expand audiences, with a particular focus on building sustainable relationships with community partners in their local areas.
The organisations chosen for this anniversary gift are:
Over the five years of the awards, these venues will develop models that have a long-term impact on diversifying audiences and sustaining involvement and interest. Each venue will develop its own scheme, tailored to local needs and reflecting the values and aspirations of the original 'Hamlyn Club' at the Royal Opera House in London.
Commenting on the Paul Hamlyn Club Awards, Jane Hamlyn, Chair of Paul Hamlyn Foundation, said: "The Paul Hamlyn Foundation is passionately committed to opening up opportunities and new experiences for the most disadvantaged people. Throughout the Foundation's 25 years our commitment to this principle has been the driving force behind our work. This remains as strong as ever, and we hope that these awards will help open up access to the arts for a broader range of individuals and communities across the UK."
The original Hamlyn Club was created in 2005 as an audience engagement initiative, building on the success of the 'Paul Hamlyn performances', which targeted, over 20 years, people who had never been to the Royal Opera House before. Recognising that new audience members were more likely to return if they continued to be offered support, the Hamlyn Club recruited members from people who had attended a Paul Hamlyn performance. It offered subsidised ballet and opera tickets through a flexible booking system, as well as tailored information about the productions. The Club opened up the venue to over five and a half thousand new people during its five-year span until 2010.